Electronic cigarette makers look to the domestic market

Electronic cigarette makers look to the domestic market

Electronic cigarette manufacturers abandon foreign markets and turn to domestic market

Foreign e-cigarette market business is becoming more and more difficult, many e-cigarette manufacturers began to focus on the domestic market. While traditional tobacco enterprises lay out e-cigarettes, China's enforcement of the ban on tobacco has been strengthened, making the e-cigarette industry particularly attractive.

* electronic cigarette is hard to sell in foreign sales market.

For the smoking cessation effect of electronic cigarette, it can be said that people are different from others. A cigarette oil manufacturer admitted that Vaporizer containing nicotine, in fact, like cigarettes, may not be as effective as cigarettes. For example, e-cigarettes and cigarettes are like water and pure wine, and when you smoke a certain amount of e-cigarettes, it's like cigarettes.

The main selling market of electronic cigarette in the United States, Europe has better growth trend. It is understood that the mainstream demand in foreign markets is hybrid cigarettes with a mild taste. Domestic consumers prefer flue-cured tobacco with strong flavor, and the current research and development technology is more in line with the taste habits of foreign consumers.

Due to limited domestic demand, domestic manufacturers are turning their attention to foreign countries. However, despite the good market abroad, the number of cakes is always limited. From the international market point of view, many countries have issued policies to regulate the e-cigarette market, at the same time, major tobacco groups have been involved in the field of e-cigarette, making some domestic manufacturers orders have been hit.

Analysts said that the introduction of e-cigarette control policies by individual countries and regions in Europe and the United States is bringing the industry into a cycle of low ebb, some small-scale enterprises or difficult to survive the difficult period, the future does not rule out the possibility of reshuffling the industry, so orders will be concentrated in the hands of a few more powerful manufacturers, the industry leader is the most The probability of profit making is higher.

* electronic cigarette domestic market development takes time to accumulate * *

Under the background of increasingly fierce competition in the foreign market, the domestic market has become the focus of many companies' layout. Electronic cigarette as a new product, its promotion takes time.

As a big producer of Vaporizer, China's domestic market is in the cultivation stage. Domestic consumers can only buy Vaporizer through commercial channels. A number of industry insiders said that consumer spending habits are difficult to change, and there are certain defects in the use of e-cigarettes, including health problems and personal convenience, so it has not been promoted in China.

Brokerage analysts believe that although Vaporizer are popular in Europe and the United States, there is a significant difference between overseas tobacco and domestic tobacco taste. When they are married to the domestic market, they still need to adjust their flavor and flavor formulations closer to the smoking sense of domestic traditional cigarettes.